Too much branding isn’t good. Too little branding isn’t good too. Sometimes when a bike is rawed over or sanded it often loses it’s identity. I have personally painted a few bikes and felt that it sometimes lost something in the process. So usually i like a little branding on my bikes. It is odd that i find this bike enticing though. I shouldn’t like it since it looks a little generic yet i do. I don’t even like the carbon weave as it reminds me so strongly of automotive stick on carbon films. Whatever….something’s defy logic.